The RADIO ADVERTISING BUREAU is presenting four sessions at the NAB SHOW in LAS VEGAS this year as part of the Business of Media track at the convention.
“This year’s sessions will leave managers and sellers with new strategies and ideas to present an integrated media approach showcasing radio’s multi-platform offerings to clients from major spenders as well as those found on Main Street,” said RAB President/CEO ERICA FARBER. “The professional development offerings at the upcoming NAB SHOW are not to be missed by any attending radio seller or manager.”
The RAB sessions include “Radio Engage,” a session on the power of good radio creative (APRIL 8th, LVCC Room N260 – C, 10:40a-noon (PT)); “Radio/TV Small/Medium Markets Engage,” a panel of case studies (APRIL 8th, LVCC Room N260 – A, 1:30-2:50p); “Digital and Data: From Disruption to Acceleration,” a two-part session featuring FARBER and GORDON BORRELL with radio industry leaders (APRIL 9th, LVCC Room N256, 10:40a-noon); and “Media Sellers: What Now? What Next?,” on changes in marketing and advertising (APRIL 10th, LVCC Room N254, 9-10:20a).