The Ratings Experts from RESEARCH DIRECTOR, INC., along with the wildlings from XTRENDS, once again explore the depths of the APRIL survey. This would be round two where we delve into the fortunes – both pro and con – of another five markets. Taking you deep into the four big demos giving as much detail as the law will allow. This survey ran from 3/28 through 4/24. It was complicated by the Easter/Passover weekend and the dawn of a new baseball season. Let’s see what the oracle divined.
HOUSTON: Sunny Sets
So, iHEARTMEDIA AC KODA (SUNNY) had its lowest 6+ share since NOVEMBER. Big deal. The station was still the far-and-away market leader (8.2-7.5). UNIVISION Regional Mexican KLTN (QUE BUENA) was the next closest pursuer but posted its lowest total since OCTOBER (6.7-6.1). URBAN ONE Urban AC KMJQ (MAJIC) repeated at #3 but with its lowest share in over a year (5.8-5.6). CUMULUS Top 40/M KRBE remained at #4 (5.3-5.2) but it had company. Two stations that were previously tied at #6 moved up to a tie KRBE at #4. They were COX RADIO Classic Rock KGLK (THE EAGLE) and ENTERCOM Country KILT-F (THE BULL). Both stations went 5.0-5.2. ENTERCOM Adult Hits KKHH (THE SPOT) fell to #9 as it returned a healthy portion of last month’s increase (5.1-4.7). It was tied with a flat COX RADIO Country KKBQ (93Q) (4.7-4.7).
The top two positions in the 25-54 arena were unchanged from last time. KLTN was victorious for the third straight survey though it did end a three-book surge. KODA repeated at #2 but with its lowest share in over a year. KRBE returned at #3 with a small loss so technically the top three spots in the demo were the same. Technically. KRBE again had company. KKBQ moved up from #5 with its best outing since AUGUST while URBAN ONE Top 40/R KBXX (THE BOX) took one step forward despite a small loss. iHEARTMEDIA Urban KQBT (THE BEAT) made the leap o’ the month. It rose from #13 to #6 with its highest mark in over a year. It also just edged out KGLK, which was up three spots to #7 with its best showing since SEPTEMBER.
This marked the sixth straight survey that KODA was #1 18-34. The station also posted its best Frosty-free share in over a year. However, it had to share the moment as KBXX gorged a tie as it, too, landed its largest share in over a year. KQBT accomplished the same feat as it held steady at #3 and was dangerously close to making it a three-way tie. ENTERCOM Spanish Contemporary KLOL (MEGA) moved up a couple of slots to #4 with a small increase. KRBE repeated at #5, with a small loss. KILT-F dropped from #4 to #7 with its second down book in a row.
Sometimes flat is good. In this case, it helped KODA move back to #1 18-49. Last month’s leader – KLTN – slipped back to #2 as it ended a three-book upswing. KBXX remained at #3 with a flat performance while KQBT advanced three spots to #4 with its third up book in a row and another best-book-in-a-year accomplishment. KRBE slipped to #5 with a slight decrease. KKHH fell four places to #9 as it ended a three-book surge.
WASHINGTON, DC: Tongue Tied
Information and gabbing about information is the coin of the radio realm in the self-proclaimed most powerful city in the world. As we have seen for the last four surveys, three of the top five 6+ stations like to run their collective mouths. This time, the two usual suspects at the top of the chart ended up in a tie. HUBBARD News WTOP had its lowest share since the big guy in the red suit was in town (9.7-8.7). AMERICAN UNIVERSITY N/T WAMU was just off slightly (8.9-8.7). URBAN ONE Urban AC WMMJ (MAJIC) gave back all of last month’s increase (8.2-7.8) but remained at #3. HOWARD UNIVERSITY Urban AC WHUR stepped up to #4 (6.4-6.3). The other yakker – CUMULUS Talk WMAL – slipped to #5 with its lowest score since the Santa season (6.8-5.5). WASHINGTON ADVENTIST UNIVERSITY Christian Contemporary WGTS threatened the top five. It remained at #6 but had its largest share in over a year (4.6-5.3). Though the NATIONALS have gotten off to a less-than-rousing start, their flagship – ENTERCOM Sports WJFK (THE FAN) – had a good outing. The station moved up four slots to #9 with its best book in over a year (3.1-3.9).
WAMU was #1 25-54 for the fourth straight survey but did post its lowest share of the year. WMMJ repeated at #2 with a slight loss. WTOP remained at #3 with its third down book in a row. This allowed WHUR to move up and into a tie as it was up slightly. WGTS joined the top five with its fourth up book in a row. This pushed URBAN ONE Urban WKYS (KISS) -– which was flat -– back to #6.
iHEARTMEDIA Top 40/M WIHT (HOT) had its first up 18-34 book since NOVEMBER. The station has been doing fine nonetheless as it captured the crown for the third time in the last four books. WKYS stood alone at #2 with its highest score since JULY. And, it was dangerously close to being the market leader. WGTS arose four spots to #3 with easily its best book in over a year. The station has nearly doubled its share since Frosty beat a hasty retreat. WAMU dropped to #4 with its third straight down book. iHEARTMEDIA AC WASH slipped to #5 with a slight decrease. iHEARTMEDIA Alternative WWDC (DC101) dropped to #6, also with a slight decrease. It was tied with a stationary ENTERCOM Top 40/R WPGC, which was up slightly.
Though WAMU landed its lowest share so far in 2019, the station was #1 18-49 for the fourth book in a row. WMMJ was off slightly to remain #2 for the fifth straight survey. WKYS repeated itself at #3 with a slight increase while WGTS stood alone at #4 with –- again –- its highest mark in over a year. WIHT ended a two-book down turn, but still slipped one spot to #5. WASH slipped to #6 despite a slight increase and was tied with WHUR, which moved up thanks to its best showing since JULY.
ATLANTA: Go Fish!
Got any ones? If you were SALEM Christian Contemporary WFSH (THE FISH), the answer was a resounding yes. The station had a huge increase (5.7-7.0) to take the top spot 6+. These were not uncharted waters as THE FISH swam there before. The difference then was all that performance-enhancing holiday music. COX RADIO Talk WSB-A slipped to #2 with its lowest share since – shockingly – the HOLIDAY BOOK (7.1-6.6). ENTERCOM Urban WVEE (V-103) remained at #3 (6.1-6.3) while URBAN ONE Urban AC WAMJ (MAJIC) slipped to #4 (6.9-6.1). This ended a strong three-book surge for the station. COX RADIO Classic Hits WSRV (THE RIVER) moved up to #5 as it ended a two-book slide (5.6-5.8). Two of its cluster compadres fell out of the top five. COX RADIO AC WSB-F (B98.5) slipped to #6 (5.7-5.4) while COX RADIO Urban AC WALR (KISS) fell to #7 (5.9-5.2).
Things were relatively normal 25-54 as the top four stations remained unchanged. WVEE was #1 as usual but ended a two-book slide this time. WAMJ repeated at #2 but ended a three-book surge. As a result, the gap between the two increased fourfold. WSRV returned as the #3 station with a slight increase while WSB-F was #4 with a small loss. WFSH joined the elite club as it moved from #9 to #5 with its third straight up book. URBAN ONE Urban WHTA (HOT) slipped to #6 as it ended a two-book upswing. The rest of the field was at least a share behind this six pack of stations.
Last month WHTA broke WVEE’s 11-book 18-34 winning streak. This time V-103 began a new streak. The station moved back to #1 with its highest share since OCTOBER. HOT dropped to #2, thanks to its lowest share since DECEMBER. Moving up to a solid yet distant #3 was iHEARTMEDIA Country WUBL (THE BULL). The station charged up from a tie at #10 with its best book in exactly a year. WAMJ slid back to #4 as it returned most of last month’s impressive increase. CUMULUS Top 40/M WWWQ (Q99.7) slipped to #5 with a small loss. It was just ahead of WSB-F at #6, which also had a small decrease. iHEARTMEDIA Top 40/M WWPW (POWER) fell five places to a tie at #9 with its smallest share in over a year.
Though WVEE continued to win and dominate in the 18-49 space, the station had its first up book since the HOLIDAY survey. WAMJ remained #2 despite ending a three-book surge. WSRV was up a couple of slots to #3 with a small increase. WHTA stepped back to #4 with its lowest mark since DECEMBER. WSB-F slid to #5 with a small loss. WFSH was close behind. It moved up three places to #6 with – again – its best festive-less share in over a year.
PHILADELPHIA: The Classic Rewind
This was a month of turmoil as the 6+ leaderboard experienced quite a shakeup. The biggest movers of the shakers was BEASLEY Classic Rock WMGK. The station vaulted from #6 to #1 as it ended a two-book slide (5.8-6.8). It barely edged out last month’s leader – ENTERCOM AC WBEB (B101.1) – which slipped to second (7.0-6.7). ENTERCOM Sports WIP-F moved up to #3 (6.1-6.3) while iHEARTMEDIA Urban AC WDAS remained on hold at #4 (6.1-6.1). ENTERCOM Classic Hits WOGL – which was #1 a mere two surveys ago – fell to #5 (6.8-6.0). BEASLEY Active Rock WMMR had its lowest share of the year as it slid to #6 (6.6-5.9). It was just ahead of BEASLEY Country WXTU, which remained at #7 but had its best book since JULY (5.0-5.8).
Things were a bit more stable 25-54. Though WMMR had its lowest share since Santa was cruising the airwaves, the station was #1 for the fourth book in a row. WBEB was off slightly to remain #2 while WIP ended up alone at #3 with a flat performance. Its former partner at that position -– WDAS -– dropped back to #4 with a slight decrease. WMGK advanced two squares to #5 with a solid increase. iHEARTMEDIA Urban WUSL (POWER) slipped to #6 despite a slight gain. It was just ahead of WXTU, which dropped back to #7 despite a slight increase. iHEARTMEDIA Alternative WRFF (RADIO 104.5) jumped four spots to #8 with its best outing since OCTOBER.
The 18-34 game of thrones has been torn asunder by the appearance of ENTERCOM Top 40/M WTDY. For the second time in the last four books, the station was #1. It also had its largest share in over a year. WUSL was up to #2 with its best showing since JUNE but was still over a share behind the leader. WBEB ended its two-book stay at #1. It slipped to #3 with its lowest mark since NOVEMBER. WMMR stepped back to #4 while WXTU held firm at #5 with its highest share since NOVEMBER. WMGK advanced from #10 to #6 with its best performance since SEPTEMBER. In case you were wondering, iHEARTMEDIA Top 40/M WIOQ (Q102) was up slightly but dropped from #6 to #8.
The top two stations 18-49 remained the same but both had down books. WMMR was #1 and WBEB #2 for the fourth straight survey. However, this was the first time during that span that the gap had narrowed to less than a share. WUSL stepped up to #3 as it ended a two-book slide. WRFF took a five-slot leap to #4 with its best score since AUGUST. WTDY remained in place at #5 with a flat performance. It was just ahead of #6 WMGK, which got back all of last month’s huge loss. WIP fell four places to #7 as the BRYCE HARPER hysteria faded.
BOSTON: A Mighty ROR
The classics were the picks to click as BEASLEY Classic Hits WROR led the way 6+ for the second straight survey (7.8-7.8). Its lead over #2 iHEARTMEDIA Top 40/M WXKS-F (KISS) widened a bit (7.3-7.1). BEASLEY Sports WBZ-F (THE SPORTS HUB) took over sole possession of third place (6.4-6.2) while ENTERCOM AC WMJX (MAGIC) slipped to #4 (6.4-6.1). iHEARTMEDIA Classic Rock WZLX remained at #5 (5.9-5.9). As the RED SOX (correct spelling) stumbled out of the gate, their flagship – ENTERCOM Sports WEEI-F – had a solid base hit (3.2-3.8), which moved it up to #10.
Though WXKS-F was flat 25-54, that was enough to move the station back up to #1. It barely edged out WROR, which moved up to #2 thanks to its sixth up book in a row. Last month’s leader – WMJX – returned most of last month’s increase as it fell back to #3. WBZ-F fell to #4 with its lowest score since SEPTEMBER. WZLX was up for the fourth straight survey to remain at #5. In, ahem, hot pursuit was BEASLEY Rhythmic AC WBQT (HOT), which held steady at #6 but with its best book since DECEMBER. ENTERCOM Hot AC WWBX (MIX) also did well. Though it remained stuck at #7, the station had its highest share in over a year.
While WXKS-F was #1 18-34 for the third book in a row, it did see a streak come to an end. The station had been in double digits for the last three surveys but ended up posting its lowest share since JUNE. WBQT moved up to #2 with its best outing in over a year and was about a half share off the lead. WBZ-F slipped to #3 with its third down book in a row. WWBX was up to #4 with its fourth straight up book while WMJX slid to #5 with its lowest mark since NOVEMBER. WZLX was close behind at #6 thanks to its best outing since MAY.
WXKS-F had its lowest 18-49 share in over a year but still led the pack for the third straight survey. Its lead actually widened as the two stations in the trail position had down books. WMJX remained at #2 as it lost most of last month’s big increase while WBZ-F took a step upward despite its lowest share of the year. WBQT remained in place at #4 with a slight increase while WZLX inched up to #5 with its best performance in over a year. WROR slipped to #6 despite a slight increase.
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