Research Director, Inc.: Exclusive January PPM Analysis For Houston, Washington, D.C., Atlanta, Philadelphia, Boston

PPManalysis2018.jpg

Markets #6-#10


The beauty of PPM technology is that it – very quickly – records how radio listeners change their habits based on market conditions. In our first round of analyses of the JANUARY survey, The Ratings Experts from RESEARCH DIRECTOR, INC. – with incredible assistance from the numbers crunchers at XTRENDS – showed how the cessation of the holiday music wars had a dramatic effect on not only those stations engaged in the hostilities but many that were in the same relative orbit. In short, stuff happened. Let’s see if that continued in round two. For recordkeeping purposes, this book covered JANUARY 3rd through the 30th.


Houston-Galveston: Sunny Side Down


Though iHEARTMEDIA AC KODA (SUNNY) took the expected hit, it did not lose over half its share as we have seen in previous markets. The station remained #1 6+ (12.1-8.6) and had a heftier presence than in NOVEMBER when it landed a 7.5 share. UNIVISION Regional Mexican KLTN (QUE BUENA) repeated at #2 (6.5-7.0) while URBAN ONE Urban AC KMJQ (MAJIC) was again the #3 station (5.9-6.1). COX RADIO Classic Rock KGLK (THE EAGLE) ended a three-book slide as it moved up to #4 (4.8-5.3). CUMULUS Top 40/M KRBE returned at #5 (5.0-5.1). URBAN ONE Top 40/R KBXX (THE BOX) slipped to #7 as it gave back all of last month’s increase (5.1-4.6). It appeared to be a good month for the country format as both station’s ratings were up. ENTERCOM Country KILT-F (THE BULL) rose to #8 with its best book since JULY (3.8-4.5). COX RADIO Country KKBQ (93Q) slid to #9 (3.9-4.3).


As with the previous demo, KODA took a hit, remained #1 25-54, and was well ahead of where it stood in NOVEMBER. KLTN returned at #2 with a small increase while KBXX rose to #3 despite a small decrease. KRBE was bumped back to #4 as it returned all of last month’s gain. KSBJ EDUCATIONAL Christian Contemporary KSBJ held steady at #5 with a flat performance. It was just ahead of two stations tied at #6. KMJQ moved up a spot with a small gain while iHEARTMEDIA Alternative KTBZ (THE BUZZ) rose three places as it ended a six-book slide.


For the third book in a row, KODA was #1 18-34 as the station retained a decent portion of the holiday halo. KBXX repeated at #2 with a flat book and was over a share off the lead. KILT-F rocketed from a tie at #9 to #3 with easily its best share in over a year. iHEARTMEDIA Urban KQBT (THE BEAT) remained at #4 with a small gain and was tied with KRBE, which dropped back a spot with a slight decrease. KLTN dropped down to #6 with a slight decrease while KTBZ jumped up to #7 with its best outing since OCTOBER.


Completing the demo sweep, KODA easily captured the 18-49 flag and led #2 KLTN by over a share even though KLTN was up slightly. KRBE wrested sole control of the #3 position despite a slight decrease. KTBZ advanced four squares to #4 as it -– again –- ended a six-book slide. KBXX fell back to #5 with its lowest mark since SEPTEMBER while KILT-F jumped six spaces to #6 with a massive increase. KQBT dropped back to #7 with a flat book and was paired with KGLK, which moved up two slots with its best showing since SEPTEMBER. KSBJ slid to #9 as it ended a six-book surge.


WASHINGTON, DC: Shutdown Shout Out


You may have seen this on the news, but there was this government shutdown that happened during the survey. Few markets were as focused on that process as was our NATION’S CAPITAL. So, where did hungry Federal workers turn their ears? HUBBARD News WTOP, of course. The station was back at #1 6+ with its highest share since MARCH (8.4-10.4). This was also a boon for AMERICAN UNIVERSITY N/T WAMU, which had its best book in over a year (7.3-9.8) to move up to #2. URBAN ONE Urban AC WMMJ (MAJIC) was seemingly unaffected by all the brouhaha as it remained the solid #3 station though it was up for the fourth straight survey (7.4-7.5). Its chief rival – HOWARD UNIVERSITY Urban AC WHUR – inched up to #4 with its best outing since SEPTEMBER (6.2-6.4). There was probably a lot of debate happening at CUMULUS Talk WMAL-F. One thing that was not in doubt was that the station had its highest mark in over a year (4.3-5.7) as it moved up to #5. In case you are keeping score at home, that adds up to a 25.9 share for News/Talk programming for the month. Santa’s helper iHEARTMEDIA AC WASH took the expected hit (10.4-4.3) as it fell from #1 to #6. It had been at tied at #6 with a 4.8 share in NOVEMBER. Coming in from the cold was ENTERCOM Classic Hits WIAD (THE DRIVE), which moved from #16 to #9 (2.9-3.8).


WAMU ended a three-book 25-54 slide and vaulted back into first place with its best outing in over a year. WMMJ was up slightly to remain #2 but trailed the leader by over a share and a half. WTOP moved up to #3 with its highest share since OCTOBER while WHUR inched up to #4 with its biggest score in over a year. iHEARTMEDIA Top 40/M WIHT (HOT) held steady at #5 with a slight decrease. It was joined by its older cluster brother iHEARTMEDIA Classic Rock WBIG, which advanced from #10 with a modest gain. WIAD was hot in this demo, as well, as it jumped from a tie at #13 to #7. ENTERCOM Top 40/R WPGC slipped to #8 with its first down book since SEPTEMBER. The station of choice for elves everywhere – WASH – dropped from #1 to a tie at #9 and actually posted its lowest share in over a year.


We normally don’t dive 10 deep into any demo unless there is a story to be found. There are many stories in River City 18-34. WIHT was flat for the second consecutive survey but moved back to #1. WAMU launched itself from a tie at #9 to #2 with easily its best book in over a year. WIAD put the pedal to the metal and drove from a tie at #9 to #3. The station has more than doubled its share since NOVEMBER. It was tied with iHEARTMEDIA Alternative WWDC (DC101), which advanced from #8 as it regained most of the mojo the big guy stole away. WPGC slipped to #5 with its lowest score in over a year and was tied with URBAN ONE Urban WKYS (KISS), which dropped from #3 as it ended a two-book surge. Two of the stations previously tied at #5 moved on from the moment. WHUR dropped to #7 despite a slight increase while iHEARTMEDIA Country WMZQ fell to #8 with a slight decrease. WBIG moved up three slots to #9 with its best performance in over a year while two stations were tied at #10. WASH dropped from #1 as it lost about two-thirds of its previous number. It was sharing the space with CUMULUS Hot AC WRQX (MIX), which fell from its share of the #5 pie with its lowest total since MARCH.


In what should, by now, be no surprise, WAMU had its best 18-49 book in over a year. That propelled the station from #6 to #1. WMMJ remained a distant #2 with a slight decrease while #3 WIHT was very, very close behind with a slight increase. WTOP also made a bold move as it rose from a tie at #8 to #4 as it ended a three-book slide. WPGC held steady at #5 with a small loss while WKYS slid to #6 where it was tied with WHUR. WASH dropped from #1 to #10. It ended up with the same share from NOVEMBER when it was #13.


ATLANTA: Go Fish


The post-holiday blues brought a semblance of normalcy back to the 6+ competition. COX RADIO Talk WSB-A was back to its usual #1 position as it regained all of what Santa took away (6.5-7.9). ENTERCOM Urban WVEE (V-103) moved up to #2 (6.3-6.4) while COX RADIO Classic Hits WSRV (THE RIVER) stepped up to #3 (6.2-6.3). This trio of stations had clearly separated themselves from the rest of the pack. URBAN ONE Urban AC WAMJ (MAJIC) moved up three spots to #4 with its best performance since JUNE (4.4-5.5). The station that specialized in all things holiday-related was SALEM Christian Contemporary WFSH (THE FISH). It dropped from #1 to #5 (8.4-4.9) but was still better off than NOVEMBER when it landed in a tie at #7 with a 4.4 share. CITY OF ATLANTA BOARD OF EDUCATION N/T WABE had its highest share in over a year (3.7-4.7) to jump five slots to #6. Meanwhile, COX RADIO AC WSB-F (B98.5) dropped to #7 with its lowest score in over a year (5.6-4.6).


WVEE had its best 25-54 book since OCTOBER to capture the demo for the twelfth survey in a row. WSRV was alone in second place with its best outing since AUGUST but remained more than a share off the lead. WAMJ jumped five slots to #3 with its highest score since JULY. The two stations previously tied at #6 remained an item but took their show to #4. CUMULUS Top 40/M WWWQ (Q99.7) ended a two-book slide while WABE again had its highest total in over a year. WSB-A moved up a couple of places to #6 as it ended a three-book slide while WSB-F fell to #7 with – again – its lowest mark in over a year. URBAN ONE Urban WHTA (HOT) slid three places to #8 as it returned most of last survey’s big increase. WFSH dropped from a tie for second to #11 and was pretty close to where it landed in NOVEMBER when it ranked #12 (tied).


WVEE was off slightly 18-34 but still remained in a dominant position over #2 WHTA, which was up slightly. The two were separated by a little over a share. iHEARTMEDIA Top 40/M WWPW (POWER) became the only #3 station despite a slight decrease. WWWQ moved up to #4 despite being down (slightly) for the fourth straight survey. WSRV moved up to #5 with a small gain. WFSH swam downstream from a tie at #3 to #18. It was tied at #17 in NOVEMBER.


WVEE continued its reign as the #1 18-49 station despite a small decrease. WSRV was up three places to #2 with its highest share since FEBRUARY but remained over two shares out of the lead. WHTA repeated at #3 with a slight decrease while WAMJ jumped four slots to #4 with its best outing in over a year. WSB-F slipped to #5 with its smallest share in over a year and was tied with WWWQ, which stepped up from a tie at #6 with a small increase. WFSH fell from #2 to a tie at #12. It was tied at #11 in NOVEMBER though with a slightly lower share.


PHILADELPHIA: Santa Bee Gone


The booing of Santa (a time-honored local tradition like cheese whiz) turned into cheers for the local eleven. ENTERCOM Sports WIP-F moved up to #1 6+ (7.1-7.2) as it led the faithful on an ill-fated journey. BEASLEY Classic Rock WMGK just missed forging a share of the lead as it moved up to #2 with its best showing since JULY (5.5-7.1). Three stations were locked in a tussle at #3. iHEARTMEDIA Urban AC WDAS remained in place (6.5-6.3). The CHRISTMAS station -– ENTERCOM AC WBEB (B101.1) -– fell from first place (16.6-6.3). It was about where it was in NOVEMBER when it was tied at #4 with a 6.5 share. ENTERCOM Classic Hits WOGL took advantage of the lack of jingle bell rock to move up from #5 as it regained almost all of last survey’s big loss (5.0-6.3). BEASLEY Active Rock WMMR remained at #6 but did end a two-book slide (4.9-6.0). It is worth nothing that iHEARTMEDIA AC WISX (THE BREEZE) had its best outing in its new incarnation (3.0-4-4) to move up a couple of slots to #9.


It was a guy thing atop the 25-54 leaderboard. WMMR moved up to #1 with a huge increase. WIP-F advanced to #2 with a small gain but trailed the leader by over two shares. WMGK took three steps forward to #3 with its best performance since JULY. WDAS slipped to #4 with a small loss and was tied with WBEB, which again lost more than half its share as it fell from first place. Still, it was a bit stronger than NOVEMBER when it was #6. iHEARTMEDIA Urban WUSL (POWER) slipped to #6 despite a slight increase. Though WOGL remained at #7, it regained all the share Santa stole away last survey.


There is quite the Top 40 battle brewing 18-34 in the City of Brotherly Love. ENTERCOM Top 40/M WTDY jumped into first place with a massive increase. The station was up for the fifth book in a row. WBEB again lost over half its share as it fell to #2 but was way ahead of where it was in NOVEMBER when it was tied at #3. WMMR inched up to #3 with a strong increase while WUSL moved up to #4 with its best book since JUNE. WMGK stepped up to #5 as it halted a four-book slide. BEASLEY Country WXTU was up to #6 as it bounced back from the holiday devastation. Despite all the EAGLES hoopla, WIP-F dropped from a tie at #2 to #7. Did we mention a Top 40 war? iHEARTMEDIA Top 40/M WIOQ (Q102) actually ended a two-book slide to move up to #8 but was about three shares behind WTDY.


Prior to Santa’s arrival, WMMR had been #1 18-49 in ten of eleven surveys. The station was back on top with a very strong showing and led the pair at #2 by over a share and a half. WUSL moved up a spot with a slight increase while WBEB dropped from the lead, losing over half its share. It had a better number than NOVEMBER when it was alone at #2. WIP-F returned at #4 with a slight increase while WMGK moved up to #5 with its best book since SEPTEMBER. WTDY stepped up to #6 with a solid increase. WDAS dropped to #7 with a solid decrease.


BOSTON: The Magic Is Gone


Well, not completely but it was replaced by some different passions. One of them had to do with that new music stuff as iHEARTMEDIA Top 40/M WXKS (KISS) moved back to #1 6+ with its best book since AUGUST (6.7-7.3). The other likely had to do with the team everyone loves to hate as BEASLEY Sports WBZ-F (THE SPORTS HUB) stepped up to #2 with its highest share in over a year (5.6-7.2). BEASLEY Classic Hits WROR remained at #3 (5.6-6.2) while the station in the silk hat – ENTERCOM AC WMJX (MAGIC) slipped to #4 (14.5-6.1). That was the rank it held in NOVEMBER when it pumped out a 5.6 share. BOSTON UNIVERSITY N/T WBUR had its best performance since AUGUST (4.2-5.7) to move up to #5. Though iHEARTMEDIA News WBZ-A remained at #6, it did post its best score since JULY (4.3-5.5). iHEARTMEDIA Classic Rock WZLX was flat (5.3-5.3), which dropped the station to #7. All that sports stuff – probably all hot-stove league talk – helped ENTERCOM Sports WEEI-F as it rose three places to #8 (3.0-4.7).


It was exactly a year ago that WBZ-F was #1 25-54 and it has also been that long since the station had a share this large. WXKS remained a solid #2 with a slight increase. WMJX slipped to #3 but was a little stronger than NOVEMBER when it was #4. BEASLEY Rhythmic AC WBQT (HOT) held steady at #4 as it got back most of last survey’s decline. WROR repeated at #5 with a slight increase. WBUR did well here, as well, with its best outing since SEPTEMBER as it moved up to #7. It was tied with iHEARTMEDIA Top 40/R WJMN (JAM’N), which had its best book in over a year.


Two -– count ‘em –- two stations crashed through the double-digit barrier 18-34. You may be surprised to see that the biggest one was WBZ-F, which naturally made it #1. WXKS also accomplished that feat as it remained #2 – by over two shares. WMJX dropped from first to third but was far healthier than in NOVEMBER when it was tied at #9 in the demo. WBQT returned as the #4 station with a small loss while ENTERCOM Top 40/M WODS (AMP) moved up to #5 as it ended a three-book slide. WJMN dropped back to #6 with a small loss.


The top five 18-49 had the same cast of characters but their roles were altered. WBZ-F jumped to #1 with -– yup -– its best book in exactly a year. WXKS repeated at #2 with its highest share since SEPTEMBER. WMJX dropped from first to third again but had a much larger number than when it was #4 in NOVEMBER. WBQT remained #4 with a small increase while WJMN returned at #5 with its best performance in over a year.


So ends round two of our JANUARY journey. Thank you for spending some of your valuable minutes with us.


The Ratings Experts from RESEARCH DIRECTOR, INC. invite you to read our blog. We promise it will be interesting or we’ll refund double the purchase price! Check it out here


Oh, we’ll be back shortly with MIAMI, SEATTLE, DETROIT, PHOENIX and MINNEAPOLIS. 


Website: www.ResearchDirectorInc.com

Phone: (410) 295-6619 

E-mail: [email protected] or [email protected] 

FACEBOOK: www.facebook.com/ResearchDirectorInc. 

TWITTER: @ResearchDirec


« see more Net News





<!–

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1490814144737-12’); });

–>



https://www.allaccess.com/net-news/archive/story/184232/research-director-inc-exclusive-january-ppm-analys

Scroll UpScroll Up