It’s time for a review! A phrase you don’t want to hear from your immediate supervisor. But, when uttered by either The Ratings Experts from RESEARCH DIRECTOR, INC. or the numbers nerds from XTRENDS, it can be a truly enlightening – and occasionally entertaining – experience. The subject of our gaze is the recently completed MAY survey, which ran from 4/25 through 5/22. This is our third and final installment for the month. You will not be billed for the unused portion.
MIAMI-FT.LAUDERDALE-HOLLYWOOD: Come A Little Bit Closer
The top four leaders of the 6+ movement remained the same as the leader came back to the pack. COX RADIO AC WFEZ (EASY) had its fifth straight #1 finish but did so while stuck in reverse (7.3-6.8). #2 COX RADIO Urban AC WHQT (HOT) got closer to the top by just idling in place (6.3-6.3). ENTERCOM AC WLYF (LITE) repeated at #3 (6.2-6.1) while UNIVISION Spanish Contemporary WAMR (AMOR) was again the #4 station (5.4-5.6). SBS Tropical WCMQ (Z92.3) moved up to #5 as it rebounded from a down book (5.1-5.5). This pushed ENTERCOM Classic Hits WMXJ (THE BEACH) back to #6 as it ended a four-book surge (5.2-4.8).
For the third time in the last four surveys, WLYF was the leader of the coveted 25-54 demographic, though it was off slightly. WAMR advanced four squares to #2 thanks to its highest share since JANUARY and was about a half share behind the leader. iHEARTMEDIA Spanish Contemporary WZTU (TU 94.9) was down for the third book in a row and dipped to #3. SBS Tropical WXDJ (EL ZOL) had its lowest score since the palm trees were covered in tinsel and slipped to #4. WHQT stepped back to #5 with its lowest mark in over a year and was just ahead of WMXJ. THE BEACH remained at #6 with a slight decrease. WFEZ dropped from a tie at #4 to #8 with its lowest total in over a year and was tied with COX RADIO Urban WEDR (99JAMZ).
There was some heavy movement in the 18-34 ranks but one constant remained – WEDR was #1. However, the station posted its lowest number in over a year and saw its lead shrink to under a half share. WLYF moved up to the #2 position as it ended a two-book slide. iHEARTMEDIA Urban WMIB (THE BEAT) slipped back to #3 with its smallest share since AUGUST. A couple of stations made large leaps into the top five. ENTERCOM Top 40/R WPOW (POWER) went from #8 to #4 with its highest share in over a year. UNIVISION Tropical WRTO (MIX) jumped from a tie at #13 to #5 with its highest score since AUGUST. WZTU dropped back to #6 with a slight decrease. The three stations previously known as #5 were no longer in that configuration. Both WAMR and WFEZ remained an item but settled at #8. ENTERCOM Alternative WSFS (THE SHARK) swam to a lower depth as it ended up in a tie at #13 as it ended a five-book surge.
WLYF was flat 18-49 but that was good enough to keep the station in first place. WZTU fell a little bit farther off the pace at #2 after posting its lowest share since AUGUST. WAMR was up three places to #3 with a solid increase while WXDJ stepped up to #4 despite a slight decrease. COX RADIO Top 40/M WFLC (HITS) moved up to #5 with its best performance since JULY. WEDR dipped to #6 and was tied with WCMQ. WFEZ fell from #3 to #9 with its smallest share in over a year.
SEATTLE-TACOMA: Virtual Is Not Real
Try telling that to a gamer. In this case we have a virtual three-way tie atop the 6+ leaderboard. Virtual, not actual. UNIVERSITY OF WASHINGTON N/T KUOW was the real winner this time as it ended a two-book slide (5.7-6.1). Two stations, at #2, were as close behind as possible. Last month’s leader -– HUBBARD Top 40/M KQMV (MOVIN) had its lowest mark since the lords were a-leaping (6.6-6.0) while iHEARTMEDIA Classic Rock KZOK took one step upward with its sixth up book in a row (5.6-6.0). ENTERCOM Country KKWF (THE WOLF) was howling with delight as it moved from a tie at #8 to #4 with its highest share in over a year (4.1-5.0). BONNEVILLE Talk KIRO-F slipped to #5 (4.8-4.9) and was just ahead of iHEARTMEDIA Classic Hits KJR-F (THE JET), which moved up to #6 (4.2-4.6). HUBBARD AC KRWM (WARM) cooled off as it dropped five places to #9 (4.8-4.4).
For the fifth book in a row, KQMV was #1 25-54. The station did post its lowest share of the streak but was still more than a share ahead of #2 ENTERCOM Alternative KNDD (THE END), which had its smallest share since NOVEMBER. ENTERCOM Active Rock KISW moved up to #3 with a modest increase while KKWF advanced to #4 as it bounced back from a down book. A flat KZOK repeated at #5 while KRWM dropped three places to #6 and was tied with KUOW.
The 18-34 dominance of KQMV has been seriously eroded over the last couple of surveys. The station was #1 but with its lowest share since SEPTEMBER. What had been an almost three-share lead just two books ago shrank to under a half share as #2 KISW posted its best number since JANUARY. iHEARTMEDIA Top 40/M KBKS (KISS) remained at #3 though it returned all of last month’s increase. KNDD slipped to #4 with its lowest share in over a year. It was joined in that space by KZOK, which turned it up from a tie at #11 with its best outing since AUGUST. KUOW slipped to #6 with its lowest share since the maids were milking. It was just ahead of KRWM, which dipped to #7 despite a slight increase.
KQMV made it five in a row 18-49 but with its lowest share since DECEMBER. KISW moved up to #2 with a slight increase but was still a share and a half off the pace. KNDD dropped back to #3 with its smallest share since NOVEMBER. KRWM remained at #4 with a slight decrease but it had company. KKWF moved up a slot as it got back some of last month’s big loss. HUBBARD Country KNUC (THE BULL) was close behind. It moved up three spots to #6 with its best showing in over a year.
DETROIT: No Mix Up Here
Last month three stations were tied at #2. That feat was not repeated and the break-up yielded a new market leader. iHEARTMEDIA Urban AC WMXD (MIX) was alone on top after posting its largest share in over a year (6.1-6.9). iHEARTMEDIA AC WNIC was the lone remnant of that previous #2 trio. The station also ended a four-book slide (6.1-6.5). BEASLEY Classic Rock WSCX slipped to #3 (6.4-6.4) while ENTERCOM News WWJ-A dropped to #4 (6.1-6.2). Remaining in fifth place was iHEARTMEDIA Top 40/M WKQI (CHANNEL 955) (5.6-5.5). It was just ahead of the #6 station, a stationary ENTERCOM Sports WXYT-F (THE TICKET) (5.4-5.4).
WKQI was flat and steady as it remained #1 25-54. However, it was not alone. WNIC advanced from #6 to forge a tie with its best Frosty-free share in over a year. WCSX improved its standing from #5 to #3 with a solid increase. BEASLEY Active Rock WRIF slid to #4 with a flat performance. These top four stations were separated by less than half a share. It was a very close finish. WXYT-F dropped to #5 with a slight decrease and was just ahead of two stations at #6. BEASLEY Rhythmic AC WMGC (THE BOUNCE) fell back from a tie at #3 with a small loss while WMXD stepped up from #7 with a slight gain.
The top of the 18-34 leaderboard was pretty much status quo as the top three stations were unchanged. WKQI continued to dominate the demo with its fifth straight victory. A flat WRIF repeated at #2 and was about two and a half shares off the lead. WMGC was up slightly to remain #3. ENTERCOM Country WYCD advanced to #4 as it regained about half of last month’s huge loss. WNIC was up to #5 with a slight increase while WXYT-F leapt from #13 to #6 with its best outing in over a year. iHEARTMEDIA Urban WJLB dropped three places to #7 with its lowest score in over a year. WGPR INC. Urban WGPR (HOT) also fell three slots – to #8 – with its lowest mark since NOVEMBER.
The 18-49 race was pretty tight, as well, with the top three stations less than half a share apart. WKQI was up slightly to remain #1 while WRIF moved up to #2 as it ended a three-book slide. WXYT-F took two extra bases as it advanced to #3 with its highest score since NOVEMBER. WMGC slipped to #4 with a small loss while WNIC inched up to #5 with a solid increase. WCSX was close behind at #6 as it also had a solid gain. WJLB fell to a tie at #8 with its smallest share since JULY.
PHOENIX: A Classic Move
You know it’s time to buy a lottery ticket when a down book propels you to #1 6+. That’s what happened to HUBBARD Classic Rock KSLX, which took the market lead (6.5-6.1). iHEARTMEDIA AC KESZ (KEZ 99.9) moved up to a very close #2 (5.5-5.9). iHEARTMEDIA Adult Hits KYOT (THE MOUNTAIN) saw its three-book winning streak come to an end. The station fell to #3 with its lowest share since the swans were swimming (6.6-5.4). iHEARTMEDIA Top 40/M KZZP (KISS) remained in fourth place (5.1-5.3). ENTERCOM Classic Hits KOOL (KOOL) went from #9 to #5 (wonder if that’s on their playlist) with its highest share in over a year (4.1-5.0). HUBBARD Active Rock KUPD slipped to #6 despite an up book (4.6-4.8). The move o’ the month went to ENTERCOM Top 40/M KALV (LIVE 101.5), which jumped from #13 to #7 with its best performance in over a year (3.3-4.5)
Not only did KUPD assume control of the 25-54 arena, it did so with authority. The station was up for the second straight survey and opened up a full share lead over KZZP, which moved up to #2 with a slight increase. KYOT dropped from the lead to #3 as it returned all of last month’s big increase. KSLX returned at #4 with a slight decrease. KOOL made the bold move from #13 to #5 with its highest share in over a year. iHEARTMEDIA Country KNIX was close behind. It remained at #6 but with a slight increase. HUBBARD Alternative KDKB (ALT AZ) gave back all of last month’s big increase – plus a little extra – as it dropped from #5 to a tie at #10.
The 18-34 contest got a bit more heated. KUPD was #1 for the fifth book in a row but was down. KZZP remained #2 but with a strong increase. As a result, the gap narrowed from over two to less than one share. KALV was also in the picture as it moved up three places to #3 with its best book in over a year. iHEARTMEDIA Hot AC KMXP (MIX) dropped back to a distant #4 with its lowest share since the geese were laying. KSLX returned a good portion of last month’s big gain to fall back to #5. KYOT slid to #6 as it did the exact same thing. KOOL advanced five places to #7 with its best book in over a year.
KUPD was up slightly to win the 18-49 race for the fourth straight survey. KZZP was #2, also for the fourth book in a row, but managed to cut the lead in half. KALV moved up four places to a distant #3 position with its best score in over a year. KYOT slipped to #4 as it returned most of last month’s large increase. KMXP repeated at #5 with a slight decrease while KSLX fell to #6 as it ended a two-book surge.
MINNEAPOLIS-ST.PAUL: Old Folks Boogie
Two stations whose roots are dipped in vinyl found themselves sharing the view from atop the 6+ mountain. CUMULUS Classic Rock KQRS was close last time as it finished second (6.7-6.8). iHEARTMEDIA Classic Hits KQQL (KOOL) made a longer trek as it advanced from #5 (5.8-6.8). HUBBARD Hot AC KSTP (KS95) fell to #3 as its two-book run at the top came to an abrupt end (7.5-6.7). CUMULUS Active Rock KXXR (93X) ended a three-book slide as it moved up to #4 (5.6-6.2). iHEARTMEDIA Top 40/M KDWB slipped to #5 (6.4-6.1) and was tied with UNIVERSITY OF NORTHWESTERN/ST.PAUL Christian Contemporary KTIS, which fell from #3 as it ended a three-book surge (6.5-6.1).
There was a changing of the guard in the 25-54 realm as KXXR moved up to #1 with a solid increase. KSTP dropped to #2 after two books on top as it lost a chunk of share. KDWB repeated at #3 with a slight decrease. A flat KQRS remained at #4 but was joined by KQQL, which moved up from #8 with its best Frosty-free share since SEPTEMBER. ENTERCOM Adult Hits KZJK (JACK) was close behind at #6 after posting its best share since the drummers were drumming. KTIS dropped four slots to #8 as it returned most of last month’s big increase.
Ho hum. Another book, another double-digit 18-34 share for KXXR. Oh, and another #1 finish. #2 KDWB was also back in double-digit territory this time but was more than three shares behind the leader. KSTP was off a bit to remain a solid, yet distant, #3. iHEARTMEDIA Country KEEY (K102) was up three slots to #4 with its best outing since SEPTEMBER. KQRS moved up to #5 despite a slight decrease. NORTHERN LIGHTS Top 40/R KZGO (GO 95.3) slipped to #6 while KTIS dropped to #7. Both had been tied at #4.
KXXR ended a three-book downtrend 18-49 to return to double digits and strengthen its hold on the top spot. KDWB moved up to #2 as it rebounded from a down book but was over two shares off the lead. KSTP dropped back to #3 as it returned most of last month’s increase. KQRS inched up to #4 with a slight increase. KEEY advanced five squares to #5 with its highest total since AUGUST. KTIS fell to #6 as it ended a three-book run. It was tied with KQQL.
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