GUARDIAN reporter DEBBIE WEINGARTEN delves into the struggles that “rural radio” stations are having by visiting KHIL/WILLCOX, AZ.
She writes, “When I arrive at the radio station, MARK LUCKE is standing in the doorway, looking out at the spitting, winter rain. He’s slim and stoic, with sad, almost haunted, eyes. The first thing he asks is if I’d like to see ‘the dungeon.’ Who wouldn’t?”
The article chronicles the problems faced by many small broadcasters across AMERICA. “Out here, 90 miles east of TUCSON, the desert is a long sweep of brush the color of beach sand. LUCKE seems to slip through the rainy day like a ghost. The radio station, whose call letters are KHIL, has long been the daily soundtrack for this frontier town (population 3,500) that prides itself on its cowboy culture and quiet pace of life. But six decades after the founding of the station, the property is in foreclosure, with utility disconnect notices coming nearly every month.”
Check out the full post here.
What’s more, this predicament may impact far more than rural AMERICA. In his latest post on THE LETTER, PERRY MICHAEL SIMON discusses the larger implications of the current business climate here.