UNIVERSAL MUSIC GROUP NASHVILLE has promoted CHRIS SCHULER to VP/Promotion & Radio Marketing. A six-year veteran of the company, SCHULER most recently was Dir./Promotion & Radio Marketing. In his new role, SCHULER will continue to work with all four UMG NASHVILLE imprints — CAPITOL RECORDS NASHVILLE, EMI RECORDS NASHVILLE, MERCURY NASHVILLE, and MCA NASHVILLE to maximize radio exposure of its artists, provide chart strategy and airplay analytics, and work with his fellow promotion executives to implement chain-wide initiatives for album launches.
“I am so excited to be able to announce the promotion of CHRIS SCHULER to VP,” says UMG Nashville EVP/Promotion ROYCE RISSER. “CHRIS started with us as a coordinator and rapidly made himself completely invaluable to our whole promo team. He’s one of those people who finds new ways of analyzing data, offering new ways to execute our day-to-day jobs, and keeping everyone at our four promo teams in synch with the rest of the company. I’m very proud of CHRIS and, once again, fired up that I get to promote him to VP.”
“I’m incredibly honored for this opportunity to continue working with the best roster and team in all of country music,” added SCHULER. “When I joined UMG, it immediately felt like home with like-minded people who have a passion for excellence and a desire to shape the industry we get to work in. I look forward to what the future has in store.”