After 61 years, WARNER BROS. RECORDS has dropped the BROS. from its name and has rebranded as WARNER RECORDS. The change has been accompanied by a new logo, designed in partnership with EMILY OBERMAN and PENTAGRAM, including a circular icon the label likens to a record, a sun, and a globe, and follows the move of the label’s headquarters from BURBANK to downtown LOS ANGELES’ Arts District. WARNER MUSIC GROUP was granted the rights to use the WARNER BROS. name and shield logo for 15 years when it was sold by TIME WARNER in 2004.
In a press statement, U.S. Co-Chairman/CEO AARON BAY-SCHUCK and U.S. Co-Chairman//COO TOM CORSON said, “For the first time in the label’s history, we’ve had the opportunity to create a distinct, modern identity entirely of our own. The timing couldn’t be better, since we all feel the label is at a moment of reinvention that builds on our legacy, while moving into a future driven by fearlessness and creativity. We have a growing roster of world-class artists, a rejuvenated team, and an incredible new location. It’s a new day for WARNER RECORDS, an iconic label that was born in the CALIFORNIA sun, and is at home everywhere on earth.”
U.K. President PHIL CHRISTIE said, “We’re signing and developing the next generation of British artists to move global culture, so we wanted the WARNER RECORDS brand to have the power and freedom to mean different things to different people around the world. A new logo isn’t meaningful on its own, and our label will always be defined by the originality of our artists, our music, and our people.”