Westwood One 2019 Audioscape Report Looks At Podcast, Smart Speaker Growth



WESTWOOD ONE has released its 2019 Audioscape Report, looking at trends in podcasting and smart speakers.

The report summarizes findings from other studies, including EDISON RESEARCH and TRITON DIGITAL’s INFINITE DIAL, EDISON’s SHARE OF EAR, and IAB research. Among the items stressed in the report are how the podcast audience is maturing with its median age up from 29 two years ago to 35 today; podcast listeners are more engaged; smart speaker ownership has tripled in two years and are being adopted across generations; and AM/FM radio reach among smart speaker owners is higher than average.

See the report here.

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